Sweet Saturday planned in Sweetwater

The Sweetwater Chamber of Commerce and local retailers are working together to celebrate “SWEET SATURDAY” on Saturday, Nov. 29 in conjunction with the nationally recognized “Small Business Saturday.” "Forget Black Friday battles and skip the huge stores and long lines. Shop in our area small businesses," says Chamber Executive Vice President Leah Andrews.From the local coffee shop that serves up the tastiest treats, to the local boutique offering the latest in trends and gifts, small businesses around the county are rolling out the welcome mats for this holiday shopping season with Sweet Saturday. "Consumer support for locally-owned businesses is more important than ever and according to recent surveys, more shoppers than ever say they will be spending more with independently owned businesses than in years past," said Andrews.See the full story in our weekend edition.